This week’s webinar was ‘Now Trending on TikTok: The Latest Strategies for Marketing Success’, where we explored the latest tools and best practices from the POV of experts in the business and creator side of this platform. For the key takeaways, check out our recap linked below.
Demonstrate’s report on ‘Social Media in 2023 and Beyond’ reviews the big trends from this year, selected by some of the agency’s staffers. From AI-generated content to TikTok Shop, they cover a range of key trends to know and look out for in the coming months.
We also sat down with Shannae Ingleton-Smith, the CEO of Toronto-based influencer marketing powerhouse Kensington Grey. Shannae shared with us the moves that led to her agency’s fast ascension, all the while being mission-led by their focus on supporting diverse creators.
Lisa Smith. Founder, The PR Net.
LPM Miami Hosts Victoria Beckham x Vogue100 to Celebrate Miami Art Week - View Gallery
Yola Mezcal and Gabriela Hearst Host a Festive Charity Soiree at the Carlyle - View Gallery
Vestiaire Collective Launches VIP Consignment Program with Celebrity Stylist Micaela Erlanger - View Gallery
Alex Israel's Snow Beach Frozen Treats by Capital One and The Cultivist - View Gallery
House of Tilly Round Table Symposium and Cocktail Party - View Gallery
Saks Fifth Avenue and Lucid Showcase the Lucid Air Sapphire at The Vault in New York City - View Gallery
Following a highly successful launch The PR Net announces the return of ‘The PR Net Next Gen Awards’, an international awards program that celebrates agency excellence. This awards program champions the new thinkers, innovators, and groundbreakers across marketing and communications, who are shaping the bright future of the industry.
The awards celebrate newly emerged agencies’ achievements, compiling a definitive list of younger agencies changing the game. ‘The PR Net Next Gen Awards’ highlights firms that foster a culture of inclusivity, innovation, and creativity through sharp and impactful marketing campaigns, innovative client portfolios, and new methodologies of business management.
Submissions are open now, and eligible agencies will have been in business for up to (and including) 8 years in operation, as the program aims to highlight newer companies in the industry. Submissions will close on January 12th, 2024 at 6 pm ET.
Now Trending on TikTok: The Latest Strategies for Marketing Success
Cracking the code to being successful on TikTok is no small feat, and the introduction of features like TikTok Shop and long-form content have further complicated the strategic landscape. We hosted a webinar on the latest requisites for making memorable content and stimulating growth on TikTok, with manager- and creator-side POVs from Haley Henning, Senior Director of Talent of Social at YMU; Saheedat Abdul, Celebrity & Influencer Partnerships Consultant (formerly Airbnb and Depop); and TikTok creator Hannah Kosh.
Gregory Cole - Senior Partner, Luxury, FINN Partners
Famed Avra Estiatorio at the Estates at Acqualina
AVRA Miami, the acclaimed Greek restaurant brand, opened in November 2022 at The Estates at AcqualinaTM in Sunny Isles Beach. The debut marked the fifth outpost for the more than two-decade-old brand that opened its first location on Manhattan’s East 48th Street in 2000. Today, it has two more Manhattan locales and another in Beverly Hills. A collaboration between restaurateurs Nick Tsoulos, Nick Pashalis, and Marc Packer, Avra isn’t just a place to dine-- it’s a destination that transports diners to the whitewashed islands of Greece with its setting and cuisine where incomparably fresh seafood, vegetables and hand-pressed extra-virgin olive oil are the stars.
Ring Concierge is a luxury jewelry brand offering trend-forward and timeless designs for the modern woman. The brand is pleased to offer all PR Net members 20% off the Fine Jewelry collection.
Shannae Ingleton Smith - President & CEO, Kensington Grey
From her early days as an influencer and media sales account exec, to the launch of Kensington Grey, Shannae Ingleton Smith has been on a mission to fill critical gaps in the advertising world and empower Black voices. Today, that looks like a Canadian talent management agency known globally for their diverse talent and game-changing content. We spoke with Shannae to learn about her career, the latest social media shifts and where influencer marketing might be headed in 2024.
From new platform launches to pop culture phenomena, this year saw no shortage of trends and transformative shifts in social media. Demonstrate's latest report dives into some of those key moments and how they’ve shifted the social media landscape, not to mention the way marketers, creators and consumers interact. Catch some of the team’s takeaways below, and click here to read the full report and stay ahead in the social game in 2024.
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