November 26, 2025

Dear PR Net Community,

Miami Art Week kicks off next week, and we’re excited to share our annual Art Basel roundup -  one of our most-read guides each year. We’ve sourced recommendations from insiders across the art, culture, and luxury worlds to help you navigate the fairs, exhibitions, events, and must-see moments across Miami.

In a timely complement, we sat down with Sara Fitzmaurice, founder and CEO of FITZ & CO, as the agency marks an incredible 30 years. From helping launch Art Basel Miami Beach to advising some of the world’s most influential cultural institutions, Sara reflects on the evolution of arts communications, the shifting media landscape, and the agency’s role in shaping global cultural dialogue.

We also recap our webinar, 'How to Select a Brand Ambassador,' a session designed for navigating the increasingly high-stakes world of talent partnerships. With perspectives from Elaine Shui of Whalar, Kirsti Yess of Ethos Group, and Jessica Nguyen of Sony Electronics, the discussion unpacked how to evaluate audience alignment, values fit, reputation risks, and long-term brand strategy.

Lisa Smith,

Founder, The PR Net

The PR Net Digital Event Recap: How to Select a Brand Ambassador

Choosing the right person to represent your brand has never been more critical. From A-list celebrities to microinfluencers, we’ve all seen how the wrong fit can quickly turn into a headline-making misstep. 

In this webinar, we heard from three industry leaders who shape brand-ambassador strategy from distinct vantage points: Elaine Shui, Head of Client Services at creator and social agency Whalar; Kirsti Yess, Co-Founder of entertainment and sports communications agency Ethos Group; and Jessica Nguyen, Senior Specialist of Influencer Marketing at Sony Electronics. They broke down what truly matters when selecting a brand ambassador—from audience fit and values alignment to risk management and long-term planning. 

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The 2025 Glass House Tour Season - April 17-December 15

The Glass House Presents Barbara Kasten: Structure, Light, Land - April 17-December 15

The School Jack Shainman Presents: General Conditions - May 17-November 29

Park Hyatt New York Presents Jeffrey Okyere-Agyei: Ripples in Time - September 10-December 31

Print Center New York Presents Data Consciousness: Reframing Blackness in Contemporary Print - September 18-December 13

MAD Arts Presents RUTAMFI: Rose Tinted - September 18-March 2026

USM Modular Furniture and LOVEISENOUGH Present: THE ROOM YOU CARRY - September 19-December 31

MAD Arts Presents ClownVamp: The Junk Machine - October 2-December 7

Acquavella Galleries Presents Nicole Wittenberg: All the Way - October 16-December 5

National Academy of Design Presents: Whose America? - October 16-January 10, 2026

Norton Museum of Art Presents First Major US Presentation of Works from the Leiden Collection - October 25-March 29, 2026

PAGE (NYC) & Andrew Kreps Present: Machteld Rullens' Beacon Road - November 7-December 20

The Phillips Collection Presents Out of Many: Reframing an American Art Collection - November 8-February 15, 2026

Standard Space Presents: Fields of Snakes - November 8-December 21

Gagosian Presents an Exhibition of Paintings and Works on Paper by Richard Diebenkorn - November 8-December 20

Jana Euler: Morecorn 4

Image courtesy of Craig Robins Collection

Donde Esteban x The Standard Spa, Miami Beach: “La Tiendita Donde Esteban” - November 1-December 7

Wynwood Walls Museum and Goldman Srebnick Present: ONLY HUMAN - November 24-December 7

Opa Projects Presents Maurice Mboa: Reliance - November 26-December 7

The Craig Robins Collection Presents Walking on Air - December 1

Claudie Miami Art Week Programming - December 1-7

Gabriella Noëlle Immersive Installation at Pari Pari - December 1-7

Lauren Shapiro Presents Collected Forms at MSC Miami Cruise Terminal, PortMiami - December 1-7

MILA Miami Art Week DJ Lineup - December 1-7

The DUAL Pavilion by Pininfarina at Miami Art Week - December 1-7

YoungArts Open Studios: Miami Art Week - December 1-7

Mr. C Miami - Coconut Grove Presents Artist in Residence: Federico de Francesco - December 1-January 31, 2026

Nina Johnson Presents Acid Bath House, Curated by Jarrett Earnest - December 1-February 7, 2026

Nina Johnson Presents Dara Friedman: Star People - December 1-February 7, 2026

Nina Johnson Presents Emmett Moore: Neon Sun - December 1-February 7, 2026

Art Miami Fair

Image credit: Ken Hayden, Art Miami

Driven by Art: Live Car Sculpture by Hira Majeed at Cadillac Hotel & Beach Club - December 2 

Institute of Contemporary Art, Miami VIP Opening Reception: Miami Art Week 2025 Presented by W Magazine - December 2

Art Miami at Miami Art Week -

December 2-7

Poltrona Frau 2025 Five Seasons Collection Showcase - December 2-7

YoungArts Presents Sam Moyer: Against Time - December 2-7

Institute of Contemporary Art, Miami Presents Andreas Schulze: Special - December 2-March 15, 2026

Institute of Contemporary Art, Miami Presents Masaomi Yasunaga: 記憶の足跡 |Traces of Memory - December 2-March 22, 2026

An Exhibition of Work by Joyce Pensato at the Institute of Contemporary Art, Miami  - December 2-March 26, 2026

Institute of Contemporary Art, Miami Presents Richard Hunt: Pressure - December 2-March 29, 2026

Institute of Contemporary Art, Miami Presents Igshaan Adams: Lulu, Zanele, Zandile, Savannah - December 2 -November 1, 2026

Surrounded Islands, Biscayne Bay, Greater Miami, Florida

Image credit: Wolfgang Volz, courtesy of The Betsy - South Beach

An Afternoon of Art with Danny O at Hotel Continental - December 3

Material Good Presents a Live Painting Performance and Exhibition by Van Alpert - December 3

Luncheon With Artist Antonio Aricò at LPM Restaurant & Bar, Miami -

December 3

Capital One Presents ‘Alex Prager’s Mirage Swim Club’ - December 3-5

E11EVEN Miami Presents 'The Art of Nightlife' During Miami Art Week - December 3-7

A Basel Grand Opening by Wyncatcher - December 4

Johnnie Walker Vault at The Miami Beach EDITION - December 4

Sunset Yacht Soirée and Exclusive Sexy Fish Dinner Hosted by Artist Bradley Theodore - December 4

The Betsy Art Week Opening Event - December 4

The Second Annual Creators Gala at Miami Art Week, Presented by Twenty35 and SWAGGER Magazine - December 4

unKommon Events Art Week - December 4

Cartier: Panthére Into the Wild

Image courtesy of Cartier

Tiësto at LIV Miami's Art Basel Edition - December 4-5

Art Week Brunch and Dinner Hosted by Chef Jean-George Vongerichten at The Miami Beach EDITION - December 5

CASA NEOS MM Beach Club With Shellona St. Tropez - December 5

The Grand Opening of Vanishing Act by David LaChapelle at VISU Contemporary - December 5

A Tea Ceremony by Japanese Ceramic Artist Hosai Matsubayashi at SHINGO - December 5-6

Cartier: Panthére Into the Wild Exhibit - December 5-7

Beauty & Wellness Day With NADJEA Swimwear at The Gates - December 6

Sundays on the Bay at Bayshore Club - December 7

Content Creator - Segal Communications

Senior Account Executive - Segal Communications

PR Assistant - The Storied Group

Vice President, Earned Measurement & Insights - Day One Agency 

Senior Vice President, Integrated Brand Communications - Day One Agency 

Senior Vice President, Communications & Brand Reputation - Day One Agency 

Earned Measurement & Data Analyst - Day One Agency 

Vice President of Brand Events - Workshop

Brand Event Producer - Workshop

Vice President of Public Relations - MSQ Sport + Entertainment

Senior Account Associate - Talk Shop Global inc.

Senior PR Account Manager - Hue & Cry Agency

Director of Communications - Hachette Book Group

Vice President - Quinn Los Angeles 

Image courtesy of Chrissy Walker Public Relations

Backstage Meets Front Page: CWPR x CR Has Arrived

CLD PR Announces New Client Za Zewelz

OMEGA Announces Support For The Seamaster Seahorse Rescue Center

Quinn PR Announces Casey Galasso as Senior Vice President 

FOSSIL Unveils Limited-Edition Nick Jonas x FOSSIL 18K Gold-Plated Machine Luxe Watch

L’Oréal USA Announces Three Key GM Appointments Across Redken, Color Wow & L’Oréal Professionnel

Banana Republic Launches December Campaign

Nylon Consulting Announces New Client Alfredo Paredes Studio

Image courtesy of Cipriani

Cipriani, the globally renowned Italian hospitality group, is proud to announce the debut of The Living Room by Cipriani in Miami this December. The latest chapter in the brand’s presence in the city, The Living Room by Cipriani, introduces an intimate destination for dinner, dancing, and late-night revelry, complete with timeless cuisine, expertly crafted cocktails, curated music, and a sweeping terrace overlooking Biscayne Bay. Already beloved in Doha, as a private members club, and Monte Carlo, the concept brings its refined allure to Miami with a setting that seamlessly blends sophistication and glamour. 

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FITZ & CO's Founder & CEO, Sara Fitzmaurice

At a moment when art, luxury, and culture are more interconnected than ever, FITZ & CO enters its 30th year with a uniquely global perspective earned through decades of trailblazing work. In this conversation, founder Sara Fitzmaurice revisits the pivotal decisions, partnerships, and innovations that helped define the agency’s role in shaping major cultural moments — and shares how that foundation is informing its next chapter.

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Insider Guide to Miami Art Week 2025

Planning your Miami Art Week itinerary? With the city packed once again with major fairs, highly anticipated exhibitions, and an explosion of cultural programming, deciding what to prioritize isn’t easy. To cut through the noise, we’ve curated a guide to the exhibitions and events that should be on your radar this year. 

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