Fêting The PR Net 100, and AI Insights from Edelman, Orchestra, & Suso Digital

September 18, 2025

Dear PR Net Community,

This week we hosted the celebration for The PR Net 100 2025 at the spectacular One Club at One Wall Street. The evening brought together top players from across the industry for a warm and collegial toast - not only to the achievements of this year’s honorees, but to the creativity and innovation shaping marcomms at large.

We also held a webinar: 'Taking Control of Your Brand Visibility in the Era of AI Search’, hosted by Edelman’s Vice President of AI Advisory, Mirza Germovic. The session dove deep into how the rise of AI-powered search tools is changing the rules of discoverability, credibility, and content strategy for brands and communicators.

We also spotlight two must-read thought leadership pieces on AI’s role in our industry. SUSO Digital outlines What Most PR Agencies Are Missing About AI Search (And Why It Matters Now), a practical guide for navigating the new search landscape. And from Orchestra, AI Won’t Replace PR. But It Will Make Us Better At It offers an optimistic take on how technology can enhance - not replace - the human creativity and strategy at the heart of PR.

Lisa Smith,

Founder, The PR Net

Marcomms' Most Influential 2025 Now Open for Applications

Applications for the 2025 Marcomms’ Most Influential awards are now open!

Marcomms’ Most Influential is an international awards program recognizing leading marketers and communicators. The competition is open to industry professionals in any geographic location or sector. Applicants must be senior leadership within the company, in a marketing or communications role or agency, and have clearly demonstrated leadership, innovation, and achievement in the field.

Some of the winning executives from the past two editions were from companies such as Spotify, Bumble, Hermes, IBM, Samsung, Amazon, Marriott International, Levi Strauss & Co., Edelman, Georgia-Pacific, Gannett, PATRÓN Tequila, U.S. Olympic & Paralympic Committee, Universal Studio Group, Hyatt Hotels Corporation, Park Hyatt, and Therabody, and demonstrated exceptional campaign results, innovation, and positive impact on the industry.

An independent committee of highly esteemed industry figures will evaluate the submissions, including:

Jamari Douglas, Vice President of Marketing, Public Relations, and Communications, Bermuda Tourism

Vicky Land, SVP of Brand & Communications, Barry's

Claire Nance, Head of Global Gaming Business Success Strategy, Activision Blizzard

Crystal Carroll, Head of PR, Ulta Beauty

Jacob Stetson, VP, Enterprise Social Media, Global Marketing & Communications, BNY

Lara Bogossian, Global Head, Brand PR, The Lifestyle Group, Hyatt

Kate Haldy, Head of Corporate Communications, PR & Social Impact, Anthropologie Group

Johnna Muscente, Vice President of Communications & PR, Corcoran

The deadline for submissions is 6pm Eastern Time on Friday, October 3rd, 2025. For more information and to apply, please visit the link below.

Taking Control of Your Brand Visibility in the Era of AI Search

AI-powered search is reshaping how brands appear and are discovered online. In our recent webinar, Mirza Germovic, SVP of AI Solutions at Edelman, shared strategies for navigating this new landscape. As large language models like ChatGPT and Copilot increasingly replace traditional search results with single authoritative answers, generative engine optimization (GEO) is emerging as a key complement to SEO. The session explored why owned and earned content matter more than ever and how brands can ensure they show up—and show up well—in the age of AI search.

The PR Net Celebrates Fifth Annual ‘PR Net 100’ at The One Club at One Wall Street - View Gallery

The PR Net Toronto Networking Event at And/Ore - View Gallery

Valentino Beauty Revives Studio 54 for One Night Only - View Gallery

Veuve Clicquot and Simon Porte Jacquemus Fête Collaboration at Central Park Boathouse - View Gallery

Nordstrom NYC and Marc Jacobs Celebrate the Opening of Marc Jacobs at The Corner - View Gallery

Jenni Kayne Returns to New York Fashion Week With an Immersive Presentation - View Gallery

UNIQLO and Toray Celebrate The Art and Science of LifeWear at the Museum of Modern Art, New York - View Gallery

Saks Fifth Avenue Celebrates New York Fashion Week at Le Chalet at L'Avenue at Saks - View Gallery

Calvin Klein and Mytheresa Celebrate the Calvin Klein Spring 2026 Collection - View Gallery

Stars Shine Wearing OMEGA at the 77th Primetime Emmy Awards - View Gallery

COS Returns to New York Fashion Week for the Fourth Consecutive September - View Gallery

SEVENTY ONE Gin’s 'Gin À La Mode' Lights Up the Manner - View Gallery

PAPER Magazine and Outcast Clothing Throw a Star-Studded NYFW Afterparty - View Gallery

Better World Fragrance House Hosts Star-Studded Immersive Fragrance Experience - View Gallery

Japanese Teahouse Sorate Hosts a Preview for Its Newest Location - View Gallery

SOMA Takes Over Iconic Magazines' Newsstand for First-Ever In-Person NYFW Experience - View Gallery

First Rehearsal Photos Released for Liberation, a Play by Bess Wohl, Directed by Whitney White - View Gallery

Hourglass Cosmetics Founder Carisa Janes Celebrates Her Acquisition and Relaunch of Nature of Things - View Gallery

Lifestyle Mag Celebrates U.S. and Europe Relaunch During NYFW - View Gallery

Veneda Carter Celebrates the Launch of Her Ready-to-Wear Collection - View Gallery

Inside Ksubi and Alice Hollywood’s NYFW Party - View Gallery

alice + olivia Presents Its Spring 2026 Collection: The American Woman - View Gallery

Derek Lam 10 Crosby Returns to NYFW With Jet Set-Inspired SS26 Collection - View Gallery

LoveShackFancy Debuts Spring 2026 Collection, 'Prairie Romance: Where The Wildflowers Meet The Wind' - View Gallery

The Cultivist and Capital One Entertainment Present The Dollhouse by Anna Weyant - View Gallery

FASHIONPHILE and Assouline Celebrate the Launch of The Book of Iconic Bags - View Gallery

The Center for Art and Advocacy Presents: Collective Gestures: Building Community Through Practice - March 27-September 20

Phoenix Art Museum Presents The World of Anna Sui - April 12-September 28

The 2025 Glass House Tour Season - April 17-December 15

The Glass House Presents Barbara Kasten: Structure, Light, Land - April 17-December 15

The School Jack Shainman Presents: General Conditions - May 17-November 29

Public Art Fund Presents Thaddeus Mosley: Touching the Earth - June 3-November 16

Gagosian Presents New Paintings by Rudolf Stingel - June 12-September 20

International Center of Photography Presents Edward Burtynsky: The Great Acceleration - June 19-September 28

Heathers The Musical Starring Tony Award Nominee Lorna Courtney and Casey Likes - June 22-September 28

The Phillips Collection Presents Vivian Browne: My Kind of Protest - June 28-September 28

Pixi Beauty Presents Pixi Afternoon Tea at The London West Hollywood at Beverly Hills - July 5-September 28

Yancey Richardson Presents David Alekhuogie: highlifetime - September 2-October 18

Gagosian Presents Christopher Kulendran Thomas: Peace Core - September 4-October 18

Anat Ebgi Presents Caleb Hahne Quintana: A Boy That Don't Bleed - September 5-October 17

Jack Shainman Gallery Presents Hank Willis Thomas: I AM MANY - September 5-November 1

Standard Space Presents Gail Rothschild: Portraits of Ancient Linen - September 6-October 12

Gagosian New York Presents an Exhibition of Work by Steven Parrino - September 10-October 18

Gagosian New York Presents New Work by Cady Noland - September 10-October 18

Gagosian Presents Nathaniel Mary Quinn: ECHOES FROM COPELAND - September 10-October 25

Park Hyatt New York Presents Jeffrey Okyere-Agyei: Ripples in Time - September 10-December 2025

McQueen Pop-Up Boutique at Nordstrom NYC - September 12-October 2025

Regen Projects Presents Rebecca Morris: #34 - September 13-October 25

Putt Putt at The Peninsula New York - September 16-October 4

Kartell's Future Perspectives Presentation - September 18

The Opening Celebration of The Room You Carry, Presented by USM and LOVEISENOUGH - September 18

Print Center New York Presents Data Consciousness: Reframing Blackness in Contemporary Print - September 18

USM Modular Furniture and LOVEISENOUGH Present: THE ROOM YOU CARRY - September 19-December 2025

PATRÓN Tequila’s “Speakuneasy” in New York City - September 19

Oktoberfest at German Gymnasium - September 19-October 30

Glass House Presents: Women, Modernism, and Philip Johnson - September 24

Account Supervisor - Krupa Consulting

Account Executive, Public Relations & Digital Media - Cork + Knife

Senior Account Executive, Public Relations & Digital Media - Cork + Knife

Vice President, Brand Communications - Fashion & Beauty - SGPR

Social Media Manager - JONESWORKS

Executive Vice President, Consumer Lifestyle - JONESWORKS

Bilingual Account Supervisor, PR - Travel & Hospitality - MMGY

Senior Media Relations Specialist - Moxie Communications Group

Associate Vice President - Quinn

Account Manager - The Consultancy PR

Fall Internship - Twenty6 Communications

Fall 2025 PR Intern - Taylor / Burke Communications

Account Supervisor - Quinn

Pictured from left to right: Sarah Evans - Partner, J/PR

Jamie Lynn O'Grady - Partner, J/PR
Image courtesy of J/PR

J/PR Expands Its International Client Portfolio With a Roster of New Wins

LDPR Named Agency of Record for the Ritz-Carlton, South Beach and the Ritz-Carlton Bal Harbour, Miami

PURPLE Announces US Representation of OUAI

Orchestra Named US PR Agency of Record for Tourism New Zealand

Watchfinder & Co. to Open First Dedicated U.S. Retail Store in SoHo’s Spring Street in New York City

The Muse New York Unveils a New Chapter: Introducing Little Opus, New Art Installations, and Private Balcony Suites

Cordero Consulting Announces Strategic Partnership with Premier Creative Production Facility Star Room

Orchestra Appointed North America PR Agency of Record for Baha Mar

The RealReal Brings Iris Apfel’s Iconic Collection In-Store and Online, Brought to Life by UOVO Fashion

VHS Ventures Elected as Agency of Record for Multiple New Clients

CLD PR Announces Roster of New Clients

Hello PR Group Now Representing Tim Barber Architects (TBA)

Image courtesy of PURPLE

Faena New York Debuts in the Heart of Manhattan

Faena New York has opened its doors, ushering in a new chapter of culture-driven hospitality in the heart of Manhattan. Two decades after Faena’s visionary debut in Buenos Aires, and ten years since the transformative arrival of Faena Miami Beach, Faena brings its singular spirit to New York City. Infused with Faena’s signature point of view, New York becomes a canvas for a new kind of storytelling– one that animates every space, merging art, design, dining, wellness, and performance into a world where culture and craft guide the journey. Conceived by founder Alan Faena, Faena New York is a multidimensional expression in celebration of the city’s creative pulse.

Image courtesy of Jessica Aufiero Communications

Japanese Teahouse and Online Retailer Sōrate Expands to Flatiron With New Location

Sōrate, a traditional Japanese Teahouse and online retailer with a flagship store in SoHo, recently debuted its second New York City location in Flatiron.

What Most PR Agencies Are Missing About AI Search (And Why It Matters Now)

AI-driven search is reshaping how brands are discovered, and PR is emerging as a key driver of that visibility. Cara Corbett, partner growth manager at SUSO Digital, explains why marcomms teams need to go beyond traditional earned media to optimize content, accessibility, and brand consistency for generative engines. Read on to discover how agencies that master this blend of editorial, technical, and strategic work can gain a crucial edge in the new search landscape.

AI Won’t Replace PR. But It Will Make Us Better At It

AI is reshaping communications, but rather than threatening marcomms pros, it’s opening space for practitioners to focus on the creative, strategic work that matters most. Ed Harrison, managing director at Inkhouse, argues that automation will offload routine tasks and elevate the craft, freeing PR pros to build relationships, shape stories, and guide clients through change. His perspective offers a look at how embracing AI can make PR not just more efficient, but more impactful.

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